The Barbecue concept was replaced by Hamburgers, which were getting more and more popularity in the USA. They converted the arches in a cylindrical shape and gave shadows to it. The logo was simplified in 1968. So all your life you innocently thought that the 'M' in the McDonald's stands for well, McDonald's. As for the biggest and boldest part of the whole logo, the “Barbecue” inscription, was executed in a strict and solid serif font and located on the lower level of the logo, being its main part. The yellow/red one is used whenever a colorful representation is possible, while the black one is used in black-and-white visual contexts. The inscription was executed in one style, using a modern sans-serif typeface. Meaning of the logo. Let’s converse about it: The current title was adopted by the company only in 1953, and the design prototype of the iconic Golden-Arches logo was created in the 1960s. These golden arches played a significant part in the success of the company. Shape Here is the logo evolution history. While that is true, there's actually … Then he placed the company’s name into the letter of the logo. The story of the world’s most famous fast-food restaurant chain began in 1937 when Patrick McDonald launched “The Airdome”, the first restaurant of the family. So all your life you innocently thought that the 'M' in the McDonald's stands for well, McDonald's. (I just made that number up – call it an “alternative fact” – but it sounds about right.) The version of 1993 featured a simple yellow “M” with a black shadow, no lettering or framing, just a minimalist emblem, which was first used only in the United States, but later became international and stayed with the company for almost twenty years. In a report from BBC, it turns out that there's a very specific reason for that rounded M and it has to do with attracting the kiddos from a very young age. The lettering was switched from black to white, which looked friendlier and more welcoming. The logo was just a simple sketch of a chef in black and white in the 1940s. McDonald’s uses the simple McLawsuit font which is very appealing to the eyes due to its simplicity. The arches of this logo symbolize the constituent of the newly-constructed architecture of the 1st restaurant in 1952 The very first logo for the restaurant was composed of a black wordmark, set in three levels, and executed in three different styles. According to history, this logo has a very significant meaning, which has played a very momentous part in the establishment of this company. You've probably always assumed that the McDonald's logo — those famous golden arches — is an M for McDonald's. According to history, this logo has a very significant meaning, which has played a very momentous part in the establishment of this company. First, let's just take a look at the McDonald's restaurant logo. The flat yellow “M” was placed inside a red square with rounded angles. You won’t see a single capitalized letter, even “I” is given in the lower case. Throughout the following 40 years the company modified its logo several times. Your email address will not be published. Jim Schindler is considered to be the person who has sketched this iconic logo of McDonald’s. No outline, no lettering, nothing. The upper part featured the “McDonald’s” inscription in an italicized serif font, which was elegant and traditional. Now it has been transformed into one of the most recognized logos. It was a pretty memorable and recognizable logo, which stayed with the company for 15 years. But seems like there's a hidden meaning behind the logo. Since ages, it is taming the hungry tummies of the people across the globe. McDonald's logo design is instantly familiar and represents more than fast food. In 1961 Stanley Meston creates the emblem, the whole world knows today. However, this logo started to be used in France again from 2006; see McDonald's (France). 2. This logo only lasted for 5 years. Notify me of follow-up comments by email. The chain operates mainly through franchisees dispersed around the globe. Colours There is even a special “Big Mac Index”, used to compare the cost of a Big Mac (McDonald’s major menu item developed by a … The "M" formed by the arches would define the company's logo throughout the ensuing decades. The M is iconic now, but it wasn't always so. The Golden colour characterizes the famous arches of the first franchised restaurant in the company, and the red colour signifies the food diligence of the company. There is a diagonal line coming through the above article and know more about your favourite.! Is more famous than its mouthwatering foods on what it still is today 2003... Inscription was executed in one style, using a modern sans-serif typeface with thick sleek lines arches — is M! 1961 Stanley Meston creates the emblem with the massive success of McDonald ’ s logo has through! 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